Matt Gonzales :: Strongly Curious

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If there is one thing that unites 21st century Americans, it is our desire for distraction. Our iPhones and Blackberrys ensure we never leave home without it. And our most

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Desperate times, it is often said, call for desperate measures. And desperate measures are rarely rewarded. I learned this the hard way when I agreed to work for New Century

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Oh, to be a marketing and branding consultant. What other vocation affords one the opportunity to sit around with a straight face and bandy about phrases like “leveraging relationships” and

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One of the odder aspects of getting older is watching your favorite purveyors of entertainment get old with you. Case in point: As I write this, I’m getting ready to

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The Golden State Warriors are one of four NBA teams who recently revamped their logos. While the other three teams made relatively minor color and type adjustments, the Warriors went

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The paid endorsement is an advertising institution. From Billy Dee Williams and his Colt 45 to Osi Umenyioria and his 5-Hour Energy Drink, it’s old hat. Newer hat, though, is

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My fiancee and creative partner, Amy McAdams, recently attended the HOW Conference in Austin, Tx. (and if you’ll excuse me, in a tangentially related note: Her design work is prominently

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Advertisements, maybe more than any other popular media, accurately reflect the prevailing attitudes, fears and desires of the time to which they belong. Of course, times change — a lot

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