IN ADVERTISING & PR, ETHICS BECOME ELASTIC.
I used to work for an ad agency whose biggest client was a hospital system. We didn’t advertise to people with unprofitable conditions. We didn’t advertise to people who couldn’t pay for care. We advertised to people with good insurance who, we hoped, needed expensive surgery. We called this “choosing our DRGs (diagnosis related groups) [...]
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A SONG OF PRAISE FOR THE AD CONTRARIAN.
If you’ve been in the advertising business for any amount of time, you’ve likely worked for or with an agency that had no idea what it was doing. It managed to land its marquee clients through a combination of cronyism and straight-up hucksterism. And in spite paying lots of lip service to “ROI” and “results-focused [...]
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THE BROCHURE IS DEAD! LONG LIVE THE BROCHURE!
I was just reading the Firebelly Digital blog, where Firebelly CEO Duncan Alney colorfully expressed his disagreement with Mediasauce, another Indianapolis-based ad agency that, with much fanfare, recently pronounced the print brochure dead. So momentous was the alleged death that Mediasauce held a ceremony to commemorate it, and invited the public to join them. At [...]
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CROWDSOURCING IS THE END OF THE WORLD.
That’s the general sentiment of the folks at the Denver Egoist, who are foaming at the mouth over mega-agency Bartle, Bogle and Hegarty’s decision to crowdsource the logo design for its new BBH Labs. BBH posted its new logo project on Crowdspring, an online marketplace where businesses solicit creative work from pretty much anyone willing [...]
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