Archive for May 2009

FRIDAY LINKS: IQ TESTS, WIZARDRETTES & BLOGGING

In Blog on 29 May 2009 tagged Fast Company, Links, Made To Stick with no comments

So you’re charming in job interviews. If employers start taking this advice, it won’t matter. Made To Stick authors Chip and Dan Heath argue that an in-person interview is one of the least effective ways to evaluate a job candidate. “Even a simple intelligence test is dramatically useful,” they write. Using her very own words, [...]

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WORDS ARE THE ICE IN YOUR AD COCKTAIL.

In Blog on 26 May 2009 tagged find a good copywriter, how ice is like copy with no comments

If the elements of an advertisement, web site or marketing piece could be said to compose a cocktail, then the copy would certainly be the ice. Everyone agrees that copy is an essential ingredient. But not everyone thinks it deserves a great deal of consideration. Like the soda, juice or spirits in a cocktail, other [...]

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NOW THAT’S WHAT I CALL NAKED AMBITION.

In Blog on 18 May 2009 tagged copywriter underground, naked ambition, self-promotion with no comments

I was tooling around at Copywriter Underground when I came across this post about the self-promotional web site of Lawson Clarke, an out-of-work copywriter who is obviously very, very serious about making an impression on his prospects. I’m not lying when I say I wish I would have thought of this. Which is about the [...]

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JAKE AND AMIR TAKE AIM AT BRANDED CONTENT.

In Blog on 15 May 2009 tagged Branded Content, Jake and Amir, parody with no comments

Silicon Valley Insider is “cool with” branded content (aggressive product placement, more or less) in the digital realm. Jake and Amir of College Humor apparently aren’t. Watch this video, which they made to promote Internet 2009 in New York City next month. Share:

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