Archive for June 2009

WEAPONS OF MASS REDUCTION.

In Blog on 18 June 2009 tagged Positive Energy, Robert Cialdini, weapons of influence with 2 comments

How do you get people to do something that’s good for the environment, but doesn’t immediately benefit them, and might even be an inconvenience? You exploit their need to belong. In his 1984 book Influence: The Psychology of Persuasion, social psychologist Robert Cialdini famously outlined six “weapons of influence.” Among the most important and effective [...]

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FRIDAY LINKS: FAIRTILIZER, SUGARBABIES & EX-PIXIES

In Blog on 12 June 2009 tagged Grand Duchy, Inc.com, SeeingArrangement with no comments

Ruth’s Chris. Vonage. Fairtilizer. They’re three of the worst company names of all time, according to Inc.com. Not a bad list, but note this notable omission. Forget eHarmony and Match.com. Seekingarrangement.com cuts the courtship and pleasantries out of online hook-ups between well-off men and shallow young women. The women get paid, and so does the [...]

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