ON BRANDED CONTENT AND ‘SELLING OUT.’
The paid endorsement is an advertising institution. From Billy Dee Williams and his Colt 45 to Osi Umenyioria and his 5-Hour Energy Drink, it’s old hat. Newer hat, though, is the practice of compensating young video bloggers (or Youtubers, as they call themselves) to incorporate products into their videos. Take the case of Kristina Horner, [...]
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